Snap-on Business Solutions Marketing Internship
Overview:
During my internship at Snap-on, I contributed to both marketing initiatives and web-focused projects, gaining experience that extends beyond traditional marketing into user experience and digital design. My work spans campaign support, content creation, and hands-on website design, including developing low- and high-fidelity wireframes for a new website and preparing for implementation in WordPress. Across these projects, I focused on improving user experience, strengthening brand presence, and using both creative and analytical thinking to drive more effective digital outcomes.
Key Contributions:
Designed low- and high-fidelity wireframes for a new website, focusing on structure, usability, and overall user flow
Conducted competitor audits to analyze industry trends and identify opportunities for improved positioning
Created a marketing audit for a sister company, evaluating current strategies and recommending areas for growth
Developed and published LinkedIn content to support brand visibility and engagement
Analyzed and redesigned landing pages in HubSpot to improve user experience and conversion potential
Reviewed and redesigned campaign documents for the ProPackage initiative, improving clarity, layout, and overall effectiveness
Collaborated on digital marketing projects, contributing to campaign planning and content creation
