ProPackage Marketing Collateral Redesign

As part of my internship, I reviewed and redesigned a series of marketing and sales enablement materials for ProPackage. The project included evaluating existing collateral, identifying opportunities for improvement, and creating redesigned concepts focused on readability, visual consistency, branding, and audience engagement.

Documents Reviewed & Redesigned

  • Executive summary document

  • Wholesale Connect overview

  • Service Connect overview

  • Parts lookup and search materials

  • Product flyer (visual example included)

  • Additional supporting marketing collateral

  • Conducted design reviews of existing materials

  • Evaluated layout, hierarchy, branding, and readability

  • Created redesign concepts for multiple document types

  • Improved consistency across colors, typography, spacing, and alignment

  • Explored alternative design approaches, including:

  • Enhanced visual hierarchy

  • New box and section treatments

  • Alternative background colors

  • Refined footer designs

  • Use of branded metal textures and graphical elements

  • Revised headlines and messaging emphasis

My Contributions

Design Goals

  • Improve readability and navigation

  • Reduce visual clutter and excess white space

  • Create stronger branding consistency across materials

  • Better highlight key customer benefits and business impact

  • Tailor content presentation for different audiences, including dealership leadership and end users

Highlights of the redesign:

  • Refined content hierarchy and organization

  • Stronger visual emphasis on key product benefits

  • Improved use of brand colors and graphics

  • Enhanced headline treatments and callouts

  • More balanced spacing and image placement

Featured Example: ProPackage Flyer

Design 1 (same wording).png
Design 1 (same wording) (2).png
Design 2 (same wording).png
Design 2 (same wording) (2).png
Design 3 (reword).png
Design 3 (reword) (2).png
Design 4 (reword).png
Design 4 (reword) (2).png

Key Takeaways

This project strengthened my skills in marketing design, document analysis, visual communication, branding consistency, and creating audience-focused design solutions. It also provided experience working within established brand guidelines while exploring creative enhancements to improve overall effectiveness.

This approach shows that the project was much larger than a single flyer and demonstrates your design thinking, even if the other documents cannot be displayed.

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