Alyssa Parker Portfolio
Projects from my Snap-on internship centered on enhancing user experience and marketing effectiveness through wireframing, website redesign, and digital analysis.
Snap-on Summer Internship
Miami University Social Media Internship
Social media marketing work for ETBD, focused on creating and managing content across platforms to showcase student projects, drive engagement, and support program recruitment.
Advanced Air Content Portfolio
A showcase of my Advanced Air content portfolio. Including my overall process and deliverables for the company. Work was based on their marketing playbook and media provided as well as critique directly from their marketing director.
Patagonia Digital Marketing Analysis
I conducted a comprehensive digital marketing analysis of Patagonia using the POEM framework (Paid, Owned, Earned Media) to evaluate brand strategy, audience engagement, and opportunities for growth. This entire process took around the entire semester to complete.
Projects I completed using Xcode/ Swift. Most notably is my app that is available on the app store.
XCode / Swift
Client Consulting
A showcase of my work in client consulting and the entire process of my work for the Livingston County Historical Society & American Rock Salt. For both Agile project management was required.