Alyssa Parker Portfolio
Projects from my Snap-on internship centered on enhancing user experience and marketing effectiveness through wireframing, website redesign, and digital analysis.
Snap-on Summer Internship
Miami University Emerging Technology & Armstrong Institute Undergraduate Assistant Internship
Designed digital experiences and brand assets for Miami University's ETBD program and Armstrong Institute, spanning website redesign, UX/UI, branding, and digital marketing.
Advanced Air Content Portfolio
A showcase of my Advanced Air content portfolio. Including my overall process and deliverables for the company. Work was based on their marketing playbook and the media provided as well as critique directly from their marketing director.
Patagonia Digital Marketing Analysis
I conducted a comprehensive digital marketing analysis of Patagonia using the POEM framework (Paid, Owned, Earned Media) to evaluate brand strategy, audience engagement, and opportunities for growth. This entire process took around the entire semester to complete.
Client Consulting
A showcase of my work in client consulting and the entire process of my work for the Livingston County Historical Society & American Rock Salt. For both Agile project management was required.
Projects I completed using Xcode/ Swift. Most notably is my app that is available on the app store.
XCode / Swift