As part of this project, I designed social media content for Snap-on Business Solutions to support event promotion and brand visibility. The focus was on creating a visually engaging post that aligned with existing brand guidelines while working within limited available assets.
Social Media Content Design
Linkedin Post #1:
This post highlighted Snap-on’s participation in the Mobis Parts Miami (MPMI) Workshop 2026 Conference, emphasizing industry partnerships and thought leadership. The final design was published on both LinkedIn and Facebook, supporting cross-platform visibility.
My Role
Designed the visual asset for the post using limited imagery
Ensured alignment with Snap-on’s branding and messaging
Focused on clarity, hierarchy, and readability for social formats
Adapted the design to perform across multiple platforms
Content Strategy
The post was designed to:
Highlight Snap-on’s long-term partnership with Mobis
Reinforce credibility through conference participation and presentation
Emphasize collaboration, industry presence, and customer experience
Support engagement through a professional, clean, and informative design
The caption complemented the visual by providing context around the event, partnerships, and key takeaways, while incorporating relevant hashtags to expand reach and visibility.
The final asset was successfully published across Snap-on’s LinkedIn and Facebook channels, contributing to event visibility and strengthening brand credibility within the industry. I had made many different iterations, and this was the final chosen iteration.
Linkedin Post #2:
This social media concept was created to communicate key information about ProPackage and its value to dealership partners. The design focused on simplifying complex information into a clear, visually engaging format while maintaining alignment with Snap-on Business Solutions branding and messaging.
My Role
Designed the visual asset and overall layout
Organized content to improve readability and information hierarchy
Ensured consistency with Snap-on branding standards
Focused on clarity, messaging, and audience engagement
Created multiple design iterations exploring different visual approaches
Content Strategy
The post was designed to:
Increase awareness of ProPackage solutions and capabilities
Communicate key benefits in a concise, easy-to-understand format
Highlight operational efficiencies and customer value
Support engagement through a clean, professional, and informative design
Provide a visually accessible overview for industry professionals browsing social media
The design emphasized strong visual hierarchy and concise messaging to ensure users could quickly understand the solution within a social media environment.
This concept was developed as part of a broader exploration of social media content opportunities for Snap-on Business Solutions. Although the concept was not ultimately published, it demonstrates my approach to content design, visual communication, audience-centered messaging, and social media strategy. This project strengthened my skills in social media design, content strategy, visual hierarchy, brand consistency, and communicating complex information in a concise and engaging format.