Overview:

During my internship at Snap-on, I contributed to both marketing initiatives and web-focused projects, gaining experience that extends beyond traditional marketing into user experience and digital design. My work spans campaign support, content creation, and hands-on website design, including developing low- and high-fidelity wireframes for a new website and preparing for implementation in WordPress. Across these projects, I focused on improving user experience, strengthening brand presence, and using both creative and analytical thinking to drive more effective digital outcomes.

Snap-on Business Solutions Internship:

Icon with four rounded shapes arranged in a cross pattern, colored red, pink, purple, blue, and green on a dark background.
White abstract network icon on an orange background.
The image features multiple overlapping blue browser window icons, each with a white 'W' in the center, symbolizing the World Wide Web or web browsing.
Microsoft Teams logo with the word 'TID' stylized in blue, with geometric shapes representing text
Microsoft Outlook app icon with blue envelope and letter 'O'
Microsoft Excel logo with green gradient background
Colorful 3D abstract shape with intertwining ribbon-like loops in blue, green, yellow, orange, pink, and purple.
LinkedIn logo with white text and a white dot on a blue background.
Adobe Photoshop logo with blue initials 'Ps' on a dark blue background.
The image displays the logo for 'Contentful' with a colorful circular design on the left and the word 'contentful' in lowercase black font on the right.
Close-up of the word 'Customer' written in white cursive font on a colorful gradient background that transitions from cyan to blue.
An abstract graphic design with large orange letters spelling 'AI' on a dark background.
Facebook logo with blue background and white circle

Key Contributions:

  • Designed low- and high-fidelity wireframes for a new website, focusing on structure, usability, and overall user flow

  • Conducted competitor audits to analyze industry trends and identify opportunities for improved positioning

  • Created a marketing audit for a sister company, evaluating current strategies and recommending areas for growth

  • Developed and published LinkedIn content to support brand visibility and engagement

  • Analyzed and redesigned landing pages in HubSpot to improve user experience and conversion potential

  • Reviewed and redesigned campaign documents for the ProPackage initiative, improving clarity, layout, and overall effectiveness

  • Collaborated on digital marketing projects, contributing to campaign planning and content creation

UI / UX Website redesign

UI / UX Website redesign
HubSpot

HubSpot
Social Media Posts

Social Media Posts
Marketing Audits

Marketing Audits